Have you noticed that the bar is continually raised exactly what physical characteristics define beauty? As I sit in front of the TV, I am bombarded by beauties with pouty lips, perfect bone structure, flawless skin, more “voluptuous” upper regions, size 2 waist and hair that resembles spun silk. Take these same beauties and plop them back in time 20-30 years, when the advent of modern cosmetic technology had not even begun to reach their full potential. Do you think you would have the same attributes you find yourself longing for when faced with these images? My guess is probably not, or at least not to the same extent. It is true that genetics plays an important role in physical beauty, but with the likes of total “extreme TV” reality makeover (The Swan, Extreme Makeover, Dr. Beverly Hills) and abundant publicity, we see that the beauty and cosmetic improvement can now be achieved a few thousand dollars and a good surgeon plastic. Not only that, but cosmetics in general are now so technologically advanced, you can improve your looks by personal makeup application and home treatments.

At present there are do-it-yourself cosmetic treatments such as microdermabrasion home kits, chemical peels, “botox” creams and gels, teeth whiteners, hair removal treatments, cellulite treatments, professional hair straighteners and colors , self tanners, lip enlargers, acne treatments, and the list goes on. Cosmetics Marketing and science have joined forces to give women everything they ever wanted to be his most beautiful, and feel better about themselves. Women are benefiting from so many companies vying for a piece of these new markets, significantly lower, more competitive prices. Not only are there new developments in the world of cosmetic science, but there are constantly new studies and discoveries in the field of nutrition, fitness and wellness. Combine this with the new wave of technologically advanced cosmetics, supplements and treatments, and you have a recipe for a healthier, longer life, more satisfying for those of us who choose to take advantage of advanced knowledge of our time. So, does your desire to be your own best and most beautiful that you shallow, less credible, or somehow jeopardize your feminist agenda? Unless there is any way jeopardize their integrity, morals or the fundamental beliefs in the way, the answer is definitely no! Provided nothing is being at high risk of physical harm, the obsession forever, or spend your life savings, investing time and money into your beauty ultimately is an investment in your self-esteem is good, I, and many times, physical and mental health.

Feeling beautiful is part of what makes us women. Come on, it’s just fun to experiment with different looks and different products! It feels good to be noticed, and when you feel beautiful, you tend to radiate confidence and power. It is inherent in our nature to want to feel feminine and look your best, and there is nothing wrong, if not all-consuming. As a self-proclaimed “product junkie”, I can attest that many of these new engineered products really do work, as I have tried almost all of them in the quest to look and feel better. I can not wait to see what will come out with next, as each new product seems to top the last. Hey, women have come a long way, and we deserve to feel sexy and secure – beyond the smoke and mirrors!

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